OM Digital Solutions
Die OM Digital Solutions Corporation (OMDS) hat im Januar 2021 die Produktsparten Kameras, Audio-Recorder und Ferngläser des Herstellers Olympus übernommen und führt die Herstellung und den Verkauf aller bisher von Olympus erzeugten Produkte der Imaging-Sparte weiter.
Am 27.10.2021 teilte OMDS mit, dass ihre Produkte zukünftig unter dem Markennamen OM SYSTEM vertrieben werden. Der Name OM SYSTEM ist eine Reverenz an das 1972 erschienene, gleichnamige Olympus Spiegelreflexsystem und dessen Entwickler Yoshihisa Maitani.
Hier der Text der Pressemitteilung vom 27.10.2021:
- „Hamburg, October 27, 2021 – OM Digital Solutions GmbH is pleased to introduce the OM SYSTEM brand for our range of interchangeable lens cameras and lenses, compact digital cameras, audio products, binoculars, and other services. We are proud to share that going forward, Olympus imaging- and audio-related products will be released under the OM SYSTEM brand. We are also announcing that we are currently developing a new interchangeable lens camera compliant with the Micro Four Thirds System standard that will embody the OM SYSTEM concept and bring photography to the next level.
- The new OM SYSTEM brand
- For more than 80 years, since the release of the Semi-Olympus I in 1936, our business (formerly the imaging business of Olympus Corporation) has received tremendous on-going support from our loyal customers for Olympus imaging products. During the film camera era, we achieved an unprecedented compact, lightweight design with the OM series of 35mm SLR cameras, and the development philosophy emphasizes that design lives on in our new company and brand. Looking to the future, we pledge to establish brand value and growth through building the new OM SYSTEM brand.
- What we want to accomplish with OM SYSTEM
- OM SYSTEM expresses our determination to continue to deliver unparalleled experiences to our customers through our mission to always challenging convention and a philosophy of continuous product development, which we have adhered to since the establishment of the OM Digital Solutions. Through our products and services, we hope to create exciting experiences that bring joy and inspiration. Going forward, we will strive to be the brand that customers will treasure for a long time to come, devoting ourselves to craftsmanship that demonstrates a commitment and fulfills people’s lives.
- The development of interchangeable lens camera that brings photography to the next level
- Compliant with the Micro Four Thirds System standard, the interchangeable lens camera that we are now developing combines our industry leading manufacturing capabilities and cutting-edge technologies to significantly improve performance and provide an unrivaled photographic experience. We are leveraging the Micro Four Thirds System standard to make more compact and lightweight systems, strengthening the photographic support functions that broaden the field of photography, and accelerating the improvement of image quality and photographic expression through the use of computational photographic technology. We want OM SYSTEM camera systems to be a partner for the adventures of each and every person. We hope that you will look to our Micro Four Thirds system to bring photography to the next level.“